Distributor Management
- Secondary sales capture (distributor → dealer → end customer)
- Schemes, slabs, claim & return cycles
- Beat plans and coverage tracking
- Hierarchy-aware dashboards by territory
Coming 2026 · Channel layer
Replace three vendors with one.
Most Indian manufacturers run their channel on three stitched platforms — an ERP for primary sales, FieldAssist or Bizom for secondary sales, and Capillary or NetCore for loyalty. Three dealer masters, three sets of reports, three bills. MAFLO collapses them into one.
Short answer
MAFLO is an India-built platform that combines distributor management (secondary sales, schemes, claims), a native dealer order app, and a QR-based loyalty engine with UPI payouts — on the same data spine as the manufacturing ERP. It replaces the typical Capillary + FieldAssist + custom-DMS stack used by Indian manufacturers running a B2B2C channel.
What you're running today
Three vendors. Three dealer masters. Three bills.
If you sell through a distributor → dealer → consumer chain in India, you almost certainly have these three platforms on the same dealer:
1
ERPNext / Tally + custom ERP
Books, primary sales invoicing, stock
2
Capillary / NetCore
Loyalty engine, points engine, customer comms
3
FieldAssist / Bizom / BeatRoute
Field force / beat plans / secondary sales capture
The hidden cost: reconciling the same dealer across three systems, paying schemes against numbers nobody fully trusts, and watching the loyalty engine flag a top dealer that FieldAssist marked dormant. Your team spends Friday afternoons stitching reports together.
What MAFLO collapses
Three workflows. One spine. One dealer record.
Dealer / Retailer App
- Native mobile order app
- Credit limit + ledger view
- Run-rate and suggested-order intelligence
- Offline-first capture for low-connectivity areas
Loyalty Engine
- QR-based reward redemption at point of sale
- Tiered, gamified points programmes
- UPI / wallet payouts direct to dealer
- Scheme-wise, region-wise programme control
The 5-year math
What you pay today vs what you pay MAFLO.
Stitched stack · indicative annual
₹15–25L / year
- Capillary / NetCore: ~₹3–10L / year
- FieldAssist / Bizom: ~₹700–1,470 / user / month × field force
- Custom DMS or ERPNext customisation: ~₹3–8L / year of churn
MAFLO Channel tier · 5-year TCO
₹13.5L total
₹7.5L setup + 4 × ₹1.5L AMC
Unlimited dealer logins included
Unlimited dealer logins included
FAQ
The questions buyers ask first.
Why combine distributor management, a dealer app and loyalty into one platform?
Because the data is the same data. Today you pay three vendors who each ingest the same dealer master, then quietly diverge — Capillary thinks Dealer X has 4,200 points, FieldAssist shows they bought 80 cartons this month, and your ERP shows 90. Reconciling these three sources is the silent overhead nobody talks about. MAFLO collapses them into one spine where the dealer is one record across all three workflows.
Will this replace Capillary / FieldAssist / our custom DMS?
Yes — for Indian manufacturing SMEs running a B2B2C channel. MAFLO covers secondary sales capture (FieldAssist territory), dealer order + ledger + suggested order (dealer-app territory), and tiered QR-based loyalty with UPI payouts (Capillary territory). The combined MAFLO Channel tier setup is ₹7.5L vs ₹15L+/year combined across Capillary + FieldAssist subscriptions.
Is this live today?
No — the Channel layer (Distributor + Dealer App + Loyalty) launches through 2026. Customers signing in 2026 lock the early-adopter price they sign at, forever. Manufacturing, MRP, Quality, Inventory and Dispatch are all live with paying customers today.
How does the loyalty engine handle dealer payouts at scale?
UPI direct to the dealer's registered VPA. No third-party loyalty wallet to top up, no points-to-cash conversion fee. The dealer scans the carton, points credit to their account, and weekly / monthly payout cycles drop the rupees to their UPI directly. Your finance team sees the full audit trail.
What about dealer schemes — Q2 buy 1000, get 10% rebate, etc.?
Schemes are configured per programme — slab-based, period-based, product-mix-based or region-based. The dealer app shows the dealer their current scheme position; your sales team sees the projected payout. Schemes paid against verified secondary sales (sell-through), not warehouse rotation (sell-in).
30 minutes. Your data. Honest answers.
Stop running the business at 11 pm.
Share five SKUs and a sample order from your business. We'll set up MAFLO on a sandbox with your data and show you — on a call — how the leakages show up, how the floor reports up, how the customer sees the dispatch. Then you decide.