From your factory gate to the contractor\'s wallet

One platform from production to the dealer\'s shelf.

The Channel layer is live — distributors, dealers, secondary sales, schemes, contractor loyalty, QR codes and UPI payouts, all on the same data spine as the factory. You stop running the channel on WhatsApp.

Book a walkthrough See live screens

What this catches

Stop bleeding margin on the things you can't see.

✓Schemes paid out on sell-in volumes — depot rotation, not real demand
✓Dealer ledgers that don't agree with your books
✓Contractor incentives paid in cash, untraceable
✓Carton inserts (QR codes) that get scanned twice — double payout
✓No idea which dealer is actually selling vs sitting on stock

Distributors / Dealers — partners master

Distributors and dealers as first-class entities (DST-#### / DLR-####). Hierarchy mapped — your brand's footprint visible on one screen.

Distributors → dealers → sub-dealers hierarchy
Each partner with code, geography, beat, owner
Same partners feed Orders, Schemes, Loyalty and Wallet
No separate dealer database to keep in sync

Distributors / Dealers — partners master — live MAFLO screen

Secondary Sales — tracked at the dealer

When the dealer sells to the end customer, the carton is scanned. Sell-through, not sell-in, becomes the basis for scheme payout — depot rotation stops being subsidised.

Dealer scans the carton at sell-out → secondary sales recorded
Volume rebates pay against actual sell-through
Slow-moving dealers visible — your salesperson sees the dashboard
Reconciliation drops; trust with the channel rises

Secondary Sales — tracked at the dealer — live MAFLO screen

Schemes by partner — time-boxed

Brand-defined schemes (value discount or points-based) attach to a partner, with start/end windows. Calculation runs against actual eligible sales — no spreadsheets, no end-of-quarter scrambling.

Value discount or points-based scheme types
Per-partner, time-boxed (Q2, Diwali, etc.)
Eligibility rules: SKU, category, geography, volume tier
Auto-applied to qualifying orders; payout report on demand

Schemes by partner — time-boxed — live MAFLO screen

Contractor loyalty + QR + Wallet + UPI

Members tagged by trade (Carpenter, Electrician, Mason, Painter, Plumber). Brand prints a one-time QR on the carton; contractor scans on install → points credit. Rewards catalogue (Voucher / Cash / Product) with redemption flow Requested → Approved → Fulfilled. Wallet payout via UPI direct — no third-party loyalty fees.

One-time QR per batch (50 / 100 pts) — no double-payouts
Members tagged by trade for analytics + targeted schemes
Rewards: Voucher / Cash / Product, with stock and cash-value tracked
Redemption FSM: Requested → Approved → Fulfilled (audit-trailed)
UPI payouts direct from wallet — no third-party loyalty platform

Stop subsidising depot rotation.

Share 50 dealers and a typical Q2 scheme. We'll set up secondary sales on your data and show you the payout calculation that matches actual sell-through.

Book a walkthrough

Channel — questions owners ask

Channel FAQ

We already pay a third-party loyalty platform 6-8% of payouts. What changes with MAFLO?

MAFLO's wallet pays UPI direct from your bank, against the same QR + redemption trail. Third-party fees go to zero. The QR codes are generated from MAFLO (one-time, batch-tagged) so the fraud surface — duplicate scans, recycled QRs — disappears too.

How do we onboard 500 dealers without a six-month rollout?

Dealer onboarding is bulk-import from your existing master list (CSV / Excel). Each dealer gets a login; the mobile app is web-based, no install required. The QR rollout staggers by SKU/depot — start with 20 dealers and one product family, scale weekly.

Will the channel module talk to my existing CRM?

Yes via REST. ZIVUX (Proeffico's CRM) integrates natively; HubSpot, Zoho CRM and Salesforce supported via push connectors. The partner master and order pipeline can mirror in either direction.